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Free tool

Photography Pricing Calculator

Stop guessing your rates. Enter your costs and goals to find a price per shoot that actually keeps your studio sustainable.

Rent, software, gear EMIs, marketing — your overheads.

What you want to pay yourself.

Realistic average across the year.

Travel, assistant, prints, editing per job.

%

Buffer for growth, taxes and the unexpected.

Suggested price per shoot

₹32,800

to cover costs, pay yourself and keep a margin.

Fixed cost share
₹10,000
Your income share
₹13,333
Variable cost
₹4,000
Break-even per shoot
₹27,333
Projected monthly revenue₹1,96,800

A starting point, not a rule — your market, experience and demand matter. Use it to sanity-check your pricing.

Price with confidence

The numbers behind a sustainable studio

The most common pricing mistake is charging only for the obvious costs of a shoot and forgetting the overheads that run all month. Cost-plus pricing fixes that by spreading your fixed costs and income across your realistic volume.

For wedding-specific benchmarks and package ideas, see our guide to wedding photography pricing in India. Then track what you actually earn with FotoFlow's reports.

A sound approach is cost-plus: add up your monthly fixed costs and the income you want, divide across the shoots you realistically do, add the variable cost of each job, then apply a margin. This calculator does that maths for you.

Know your real numbers, every month

FotoFlow shows your revenue, outstanding and repeat-client rate from live data — so your pricing decisions are grounded in what's really happening.

14-day free trial · No credit card required